Who we are

Effective Date: 26-02-2026
Website: www.theshift.ae

Introduction

The Shift Marketing Management (“The Shift”, “we”, “our”, or “us”) operates the website www.theshift.ae (the “Service”).

The Shift provides specialised services in the education sector, including:

Our Services

1. Education Setup & Operations Advisory

  • Institutional licensing and regulatory advisory
  • Market entry strategy for schools and universities
  • Academic structuring and programme positioning
  • Enrolment architecture and intake planning
  • Operational governance and institutional alignment

2. Education Marketing & Growth Agency

  • Performance marketing (Google, Meta, LinkedIn, YouTube, TikTok)
  • SEO and organic growth strategy
  • Website and conversion optimisation
  • CRM implementation and automation (including lifecycle marketing)
  • WhatsApp, email, and lead nurturing systems
  • Analytics, dashboards, and ROI tracking

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our website or services.

By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information including:

  • Full Name
  • Organisation Name
  • Role / Designation
  • Email Address
  • Phone Number
  • Institution Type
  • Project Requirements
  • Advisory Objectives or Growth Challenges

This information is collected when you:

  • Submit a contact or advisory form
  • Request a structured consultation
  • Download resources
  • Subscribe to communications
  • Engage with us for services

2.2 Log Data

When you visit our website, we automatically collect Log Data which may include:

  • IP address
  • Browser type and version
  • Pages visited
  • Date and time of visit
  • Time spent on pages
  • Device information
  • Referral source

This data supports website optimisation, analytics, and performance measurement.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Measure marketing performance
  • Support retargeting campaigns
  • Understand visitor behaviour

You may disable cookies via your browser settings; however, some parts of the website may not function properly.

4. How We Use Your Information

Your information may be used to:

  • Respond to advisory enquiries
  • Assess institutional alignment
  • Deliver contracted advisory and marketing services
  • Execute performance marketing campaigns
  • Implement CRM and automation systems
  • Provide reporting and analytics
  • Improve our Service and website experience
  • Communicate service updates (where consent is provided)

We do not sell or trade your personal data.

5. Third-Party Service Providers

We may engage trusted third-party providers for:

  • CRM platforms
  • Email and automation systems
  • Website hosting
  • Analytics tools
  • Advertising platforms (Google, Meta, LinkedIn)

These providers may access limited data solely to perform services on our behalf and are contractually obligated to maintain confidentiality.

6. Data Security

We implement commercially reasonable technical and organisational safeguards to protect your personal information.

However, no method of online transmission or storage is 100% secure.

7. International Data Transfers

As a UAE-based advisory firm serving institutions globally, data may be processed outside your country of residence in compliance with applicable data protection regulations.

8. Links to Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices or policies.

9. Children’s Privacy

Our services are intended for institutions, founders, and leadership teams.

We do not knowingly collect personal information from individuals under the age of 13.

10. Your Rights

Subject to applicable law, you may:

  • Request access to your personal data
  • Request correction
  • Request deletion
  • Withdraw consent

Requests can be submitted via our contact details below.

11. Privacy Policy Updates

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

12. Contact Information

The Shift Marketing Management
Website: www.theshift.ae
Email: ino@stir.ae
Location: United Arab Emirates